“Instant: The Story of Polaroid” Book

Christoper Bonanos’ new book documents the relationship between artists and their medium; specifically Polaroid cameras. Instant: The Story of Polaroid is also a look into the rise and fall of innovative “spark.” At one time, the Polaroid company was a thriving startup that grew into a massive firm, where profits came second to creation.

Instant: The Story of Polaroid ”tells the remarkable tale of Land’s one-of-a-kind invention-from Polaroid’s first instant camera to hit the market in 1948, to its meteoric rise in popularity and adoption by artists such as Ansel Adams, Andy Warhol, and Chuck Close, to the company’s dramatic decline into bankruptcy in the late ’90s and its unlikely resurrection in the digital age.” Available now from Amazon.

Watch the documentary trailer after the jump.

Watch: “Instant: The Story of Polaroid” Trailer
[vimeo http://vimeo.com/46696217 w=470&h=250]

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