“The Neat Offensive” Documentary Trailer

The Neat Offensive

The man behind the British men’s premium fashion store John Simmons, which happens to be his real name, holds a legend. The preppy Ivy league dressed male figure was the predecessor for “Traditional American, British & Continental clothing for men” in the 50s. What was once classic, was turned into a modern appeal by Simmons. And now, Jason Jules of Garmsville has directed a documentary focused on the fashion life of Simon. Hisghsnobiety gets into the creator’s mind a bit more by stating in his own words…

The Neat Offensive is a new documentary film project about London cult retailer John Simons. John’s best known as the man who named ‘the Harrington the Harrington’  but there’s more to him than that – I see him as an unsung hero of British menswear – as an original mod father you might say. Basically the film looks at his series of influential stores including The Ivy, Squire and The Village Gate and the impact he’s had on street style and menswear – including the mod look and controversial styles like skinhead and suede-head – ever since the early ’60s. The film explores the roots of these movements – the music, the clubs, the violence, the drugs and also the secret codes of looking neat. It’s a very understated, often invisible subculture – the complete opposite to the hippy movement and the punks who came later – but in many ways it’s just as important, I think. The film’s due for release in May.

While The Neat Offensive is a MadoogTV production, Jules has a Kickstarter campaign, which you can get involved with to help complete the short film.


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