Watch Hotel 1171′s “Cruel Summer” Video

“Cruel Summer” is a short film directed by Charles Bergquist and created by Brett Baldwin for the Los Angeles lifestyle brand Hotel 1171. The video features model Cassy Gerasimova, who sports the company’s flagship t-shirt while swimming in a refreshingly looking swimming pool. Bergquist does a great job at using Gerasimova as a prop rather than actor and pays ode to the California summer dream of living of freedom and doing what you love.


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