Nike Celebrates LeBron James’ Return to Cleveland In “Together”

The 2014-2015 NBA season started this past Tuesday and it couldn’t have come any sooner. This summer was fueled with a tremulous swirl of cold hearted rumors and soap opera drama regarding what team LeBron James would end up next, and it was dauntingly exhausting. Ultimately, he chose to return to Cleveland and for good reason.

Without a doubt, after the 2003 NBA draft, his presence catapulted the Ohio city into an environment of change and more importantly, hope – something the mid west area desperately needed. Now he’s back and Nike Basketball celebrates LeBron James’ triumphant, if not controversial, return to Cleveland in a new short film dubbed “Together”. The two-minute feature imagines the entire city of Cleveland coming together to root on their favorite basketball team. It’s extremely powerful and definitely creates an inspiring glow around the world’s greatest basketball player.


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