Fjällräven First North American Ad Campaign for Fall/Winter 2014

Fjällräven Fall:Winter 2014 - 1

Swedish outdoor lifestyle brand Fjällräven introduce its Fall/Winter 2014 collection with its first-ever North American ad campaign by testing its gear in unknown territories on the coastlines and forests of Oregon and Washington. The collection houses updates to the brand’s famous bags, jackets, shirts, and pants, which some of my favorite items include the Rucksack No. 21, Sarek Winter Jacket, and Övik Wool Shirt. The lookbook is also fascinating because it showcases the brand’s keen sense of exploration by incorporating a DeHavilland Beaver pontoon plane and a Land Rover Defender 110. Not many lookbooks are as impressive as this, and most clothing collections don’t come close to the craft and quality as Fjällräven’s.

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